About the project

Details

Client: Aoraki Salmon
Year: 2025-ongoing

The digital marketing strategy for Aoraki Salmon was designed to move the brand beyond basic awareness and into genuine audience engagement. We focused on diversifying content to tell the story of their premium smoked salmon in fresh, creative ways, while implementing a strategic posting schedule to ensure each platform worked to its full potential. Over the course of the campaign, we expanded Aoraki Salmon’s digital presence by introducing three new channels—TikTok, YouTube, and Pinterest—allowing the brand to reach new audiences and explore content formats that resonate with different demographics. Engagement metrics consistently exceeded expectations, demonstrating the effectiveness of tailored content and strategic timing. Looking forward, the ongoing mission is to maintain relevance, continually refine messaging, and strategically break into new audience segments that may have previously been reached only incidentally, ensuring sustained growth and stronger brand loyalty.

Aoraki Salmon

Results

Goal: Move from awareness to genuine audience engagement while expanding reach across multiple platforms.

Performance Metrics:
+1,300% Avg. Engagement Rate on Facebook
+6,100% Avg. Engagement Rate on Instagram
+1,759% Avg. Engagement Rate on Individual Posts
+23.4% Audience Growth on Facebook
+18.8% Audience Growth on Instagram
Follower Loss-to-Gain Ratio Improved: 107% → 5.1%
5.1K New Followers in 3 Months